In 2019, the Cincinnati Bengals' social media lacked an identity and had a poor reputation.

They were in desperate need for a philosophical content shift. The org had five full-time employees in the content department... only one of which was dedicated towards social media.

In 2020, my first year as the Content Director, the Bengals' interaction rate improved by 67%. In year two, our channels were the most engaged and fastest growing in the NFL.

Today, we remain one of the fastest growing and most engaged audiences in the league.

We have maintained that success by keeping a simple philosophy...